Shadows Publishing




Building Authority As An Online Writer

Jul 8, 2016 | Marketing |

If you’re not taken seriously at what you do, you can’t speak with any authority. When you are perceived as knowledgeable, people listen to you and pay attention to what you say. Authority can be built, but  will not be sustained unless it is real.

I know an individual, have known him for a lot of years. He presents himself as confident, speaks with authority on many subjects. Some people listen to his every word and take him seriously. Others instinctively don’t trust what he says but are guarded in saying so.

Authority Needs to Be Real

When put to the test, people learn that much of what he says is just talk. Some of it has very little basis in fact. His authority isn’t real and it is lost over time. It won’t be gained back. He’ll need to move on to new audiences when his old audience becomes lost to him.

That is not what you want as an online writer. You want to hold your current audience and add to it as your knowledge builds. Least that is my goal. It is one of the reasons that I am always learning something. If not about writing, about one or more of the various interests areas I have.

Confidence Has to be Built

As a writer, I get to share my knowledge with a wide range of people.  As long as they are willing to not only read what I write but to believe it to be genuine. I know I won’t share what I’ve not actually learned to be true, but I have to earn my readers trust and confidence.

One of the websites I read on a regular basis is Copyblogger. There is a wealth of knowledge on that site about writing for online audiences. Many of their posts are in-depth on whatever topic they are writing on that day.

10 Ways to Build Authority as an Online Writer

This post was inspired by a post over on Copyblogger called 10 Ways to Build Authority as an Online Writer. I wanted to share the post with you because I believe it’s an important subject in that it speaks to the need for us to be authentic in what we do as writers. Authority comes from not only knowledge but authenticity.

The person I spoke about above lacked authenticity. He likely has some knowledge, maybe even a lot but he mixes it in with so much false or misleading knowledge, he loses his authority.

I’m not going to summarise the  post from Copyblogger, I’ll just highlight the ten ways to build authority they talk about:

  1. Act against your own self-interest
  2. Try the “convert effect”
  3. Play hard to get
  4. Avoid influencing anyone
  5. Establish a reputation for one outstanding quality
  6. Court attention
  7. Be confident
  8. Ship
  9. Charge premium prices
  10. Demonstrate scarcity

So, there are the highlights. I’ll warn you, getting onto that site can be a time trap, they link out to their wealth of other posts. Don’t let that stop you, though, go read the post.

When you finish, drop back and let me know what you think in the comments, please. Would love to hear from you.

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